The Origin Of EDELWEIS
EDELWEIS was established to nurture the most premier feeling in the world TRAVELING. Everyone who has enjoyed the luxury of traveling, knows how thrilling and powerful the feeling is when getting ready for your next adventure, whether with family, friends, or solo. The finest feeling in the world that will never vanish. Late night excitement keeps you up at night - thinking about the unforgettable experiences that await. Impatient for the next morning to get on the aeroplane, train, or car. Once the vacation begins, all worries levitate and you enter paradise.
Our quest is to inspire and remind the world the unparalleled elegance of travel—a luxury that goes beyond any other experience. The thrill of the travel itself, discovering new destinations, life and the beauty of memories created through travel are indescribable.
Today, life’s demands, work, and unnecessary stress often distract from what truly matters - living, affecting mental wellness. Like yin and yang, life is a balance, traveling is a must. It’s where the mind regains clarity, the body generates strength, and the soul finds pleasure and purpose. No matter where - in nature’s beauty, marveling at iconic architecture, relaxing at resorts or most importantly surrounded by good company.
Let's not talk about during the trip... We enter heaven!
The inspiration for creating this brand comes from the very first time the founder stepped foot on a plane at the age of 12, which plane was literally life-changing, moving to the other side of the world. For some, it may be early, for others late—but for him, it was a night filled with sleepless excitement, knowing he was about to discover an entirely new picture of life on the other side of the world: California.
Back in his home country of Bulgaria, California was seen almost as a “heavenly place” by his young friends. His young mind, full of curiosity and wonder, couldn’t wait for what was ahead. He didn't know everything familiar to him was being left behind on the other side of the world - at his young age, yet the pull of adventure was far greater than the comfort of staying the same.
As soon as the airplane’s wheels left the ground, he turned to his parents and shouted, “We are the greatest!” In that moment, he realized how extraordinary it is that we can rise into the sky and be transported to entirely new places through the gift of travel.
That flight was only the beginning. Vacations by plane, car, or train—to countries like Greece, Switzerland, Portugal, Italy, the United States, China, Japan, Thailand, the Bahamas, Egypt, the UAE, and so many more—kept proving, time and time again, that traveling was the greatest joy of his life. From the drive to the airport, to waiting for boarding, stepping onto the plane, and finally arriving at the long-awaited destination—each journey carried the same excitement, the same anticipation, and the promise of another unforgettable experience.
Growing up in Europe to relocating to North America, and from exploring cities across Europe to journeying to many others all the way to Asia, he found himself surrounded by endless wonders: waters of every color, landscapes that shifted with each horizon, mountains that seemed to rise taller and greener each time, turquoise seas framed by sunlit resorts, the joyful music waving in the air of each country and the deep history and culture carried by each country he visited, and of course what made each country - the beautiful creators " the people living there". And with every flight, as soon as his feet left the ground, that same indescribable feeling of anticipation and wonder would return—always fresh, always alive.
It was this feeling that inspired him to create something lasting and of class, which he always strived for. Something that could serve all the others who, just like him, relive that same spark of joy each time their journey begins. He was guided by wealthy values such as "Once you begin, only a quality outcome marks the job as truly finished", we prioritize high caliber quality, durability & luxury for every EDELWEIS piece. Our team, seasoned by diverse experiences worldwide, draws from a broad range of cultural influences, capturing fine qualities from each. One of the reasons why we are able to create an exclusive brand with an ultimate feeling. A feeling which we want to accompany your exciting travels - spanning from the edges of Antarctica to the Arctic. Allow EDELWEIS to be your traveling partner...
From airports to hotel lobbies , your travels deserve every head turn - which is only earned with EDELWEIS.